The Narrows in Summer Fog…
The Narrows Bridge…
Out of the office today and headed for Gig Harbor, Washington for a day of social media marketing with Amy Kalafatich at The Talon Group. A new wave of real estate professionals are discovering the necessity of having a good online presence.
The dynamics of relationship building are essentially the same as they’ve always been, but where they start and how they develop has changed. So much of our conversation within a group or community takes place online now. We speak to each other in person and live over phones, yet more and more via texting and over the web through networks. A lot of our conversation is asynchronous. We say something and may get an instant reply, or it may be later like a minute, an hour, day, or years later.
One of the principles of successful web or social media marketing is understanding how to put a conversation out there that people can find when they’re searching for their wants and needs. Be the conversation taking place that they want or need to find. As always in real life, you have to be able to deliver the goods. Yet your asynchronous conversation online can be a powerful tool of attraction and opportunity.
The Blackberry Chronicles
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