Please Don’t Outsource Your Personality…
A local company in town claiming to be social media experts has recently offered a service to real estate agents that will take care of your Tweets, Facebook updates, Linkedin, and blog content for a small monthly fee. They’re offering you a social media system.
(Isn’t that an oxymoron?)
Dear valued clients and all real estate professionals:
Please Don’t Outsource Your Personality…
When I give social media conversations I frequently get asked
“Is there a Big Easy Button that I can update everything everywhere online?”
“Because social media looks like a lot of work and I didn’t get into real estate to spend all day behind my computer.”
Point well taken and that is a valid concern…
My reply:
“If there was a Big Easy Button for social media, you wouldn’t want to push it.”
In life, we belong to many different groups and communities like family, work, school, church, the baseball team, fraternal organizations, and maybe the gang you hang with on the occasional boy/girl night out.
“Do you have exactly the same conversation in every one of these groups?”
I hope not.
The whole idea around social media is the opportunity to participate. Enter into any online community and you’re joining omni-directional conversation by people tethered together around shared ideas and a common framework. It’s no agreement fest, bring your likes and dislikes too, but please demonstrate respect to the community, its members, and the reason it exists by sharing authentically.
Is it possible I could hire that out?
A systematized you that’s broadcasting into the crowd (for SEO) instead of entering into the conversation runs the risk of alienating the tribe. Your fabricated purchased Tweets, Facebook updates, and personal blog content could be construed as diss’n the community. You might find yourself unwelcome, or worse, ignored.
Groups recognize (and tend to gravitate around) those who participate, contribute, and demonstrate value. How will we be able to engage you if you always talk and never listen? And, if your conversation isn’t even yours, how do you think that might influence us?
Word of mouth still reigns as the most powerful force in marketing.
Your brand and reputation are either created or inherited. You’ll own them either way.
1 year ago