I remember those early days of the www before web crawlers. In the 1980’s we were using BBS sites like Usenet, then AOL in the early 1990’s to share links of our findings online with each other. Then in 1999 the term Web 2.0 emerged and gained a lot of exposure through Tim O’Reilly via the Web 2.0 conference in late 2004.
The radical shift that took place wasn’t so much that technology had taken a giant leap forward. It was in the way we thought about the web. Through the 2000’s the idea of ‘social media’ was coined and grew exponentially and platforms like Napster, Blogger, StumbleUpon, Wikipedia, Friendster, MySpace, then Flickr, Facebook, YouTube and Twitter came about.
Most of us now think of the internet as the platforms…
When I first came across the term “Dark Social” my imagination took me to the dark side of the force and I first thought of it like a Star Wars thing. I still do a little because the big difference from the old days to now is we mostly hang out on the platforms and they can track every detail of what we do and data mine it for profit.
Yet, that’s not my point or my axe to grind today. Dark Social means off the grid, sort of speak. We get all kinds of analysis these days about our ranking, visibility, engagement, hits, referring sites, yet this doesn’t draw a complete picture. These stats are based on our activity on the platforms yet a lot of our direct traffic and people sharing our content is still through messaging and email and can’t be measured.
A good read…
On the world wide web’s offical 20th anniversay I read a great article on The Atlantic by Alexis Madrigal:
British physicist Tim Berners-Lee invented the World Wide Web at CERN in 1989. To document the project he created the world’s first website, info.cern.ch The World Wide Web was officially 20 years old on April 30, 2013.3 days ago